These ideals are the foundation of Rugby ATL, and each week we recognise the teammate who plays with PACE.


P - Developing People

WHAT IT MEANS: We find success by helping build the success of others.

WHAT WE EXPECT: Pursue self-improvement relentlessly and seek to mentor your teammates and aspiring teammates alike.

WHAT WE’LL DELIVER: We will always treat each other with respect and as equals. Our heart for our players, our fans, our staff and our business drive everything we do.

A - Embrace Accountability

WHAT IT MEANS: We hold complete ownership of our actions and behaviours toward our teammates, fans and the greater ATL.

WHAT WE EXPECT: Own your performance, good or bad, and be ready to give and get honesty.

WHAT WE’LL DELIVER: You put in the work, and we’ll do the rest. We hold ourselves accountable to you and to the fans, and we will always expect as much of ourselves as we do of you.

C - Create Change

WHAT IT MEANS: We don’t wait for change to happen, we make positive changes in ourselves, our families, our community and the game.

WHAT WE EXPECT: Help shape and enhance our team culture, and leave it all on the field on match day.

WHAT WE’LL DELIVER: We will introduce the game to new fans and players and be the absolute best in every area of our business.

E - Focus on Execution

WHAT IT MEANS: We believe in trust, consistency and integrity, so we deliver on our commitments to others.

WHAT WE EXPECT: Know and do your job to the best of your abilities, nothing less.

WHAT WE’LL DELIVER: We are driven to be the best rugby brand in the Americas, and that extends across everything we do from the smallest detail to the biggest event.

We may not be the loudest, but we will be the best and we will deliver on our mission of excellence day in and day out, on and off the field.
— Rugby ATL